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Managing the full cycle of sales operations department of one of the biggest JLR market
Project Type
Photography
Date
2019-2022
Russia
Moscow
Sales Operations Director
Achievements:
• Successful implementation of the New Value adding sales strategy on the market – reimagine strategy
• Reaching the record average sales VP/GVR – 23,1% (Q3 FY22) with record VP PU.
• Improvement of sales financial efficiency: VME expenses reduced from 11% in FY20 to 0,8% in Q3 FY22
• Reaching customer satisfaction level: 93% (NPS) in Q3 FY22
• Successful development from the scratch of JLR Mobility sales channel: 58 units sold, +70% VP PU vs regular sales channel.
• Fleet & business: FY20, FY22 & FY23 - JLR is Number 1 in fleet sales in premium segment on the market with share up to 42% with 70% VME cost reduction.
• Used cars business: Highest market share on the market for 3 years in a row.
• Financial services: launch of 2 Guaranteed future value (GFV) products on the market, improvement of FS penetration by 50% within FY22.
• The team has been formed, aimed at creating value through the transformation of ourselves, dealers, partners.
Successful Management of the full cycle of sales operations Department of JLR on one of the biggest and profitable market:
New cars supply & sales,
Used Cars sales (APO),
Fleet & Business Sales, Financial services.