Sergey Korolev

Senior Digital Creator, JLR Europe 

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Responsibilities: 

• Driving value creation through the development and implementation of innovative digital end-to-end solutions across various facets of the company 

• Leading digital transformation initiatives, fostering a culture of agility, innovation, and out-of-the-box thinking 

• Transforming Jaguar Land Rover employees mindsets towards a digital-first approach, facilitating the seamless integration of digital technologies into everyday operations 

• Structured cooperation with 6 National Sales Companies (NSCs), and overall coordination with more than 40 countries, ensuring alignment and synergy in digital strategies and operations. 

• Collaborating with various departments across the global company to align digital strategies with overall company objectives and market trends 

• Guiding the development and execution of comprehensive training programs to enhance digital literacy and proficiency across Jaguar Land Rover Europe 

• Continuously monitoring and evaluating the effectiveness of digital initiatives, making strategic adjustments as necessary to optimize results and drive continuous improvement. 

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Achievements: 

• Developed an end-to-end solution for integrating messengers into company operations, with expected result of 35% increase in customer engagement and a 95% reduction in response time. 

• Created from scratch an analytical dashboard that is now recognized at both market and global levels, leading to a 20% improvement in data-driven decision making. 

• Successfully practically embedded a new, partially external DCT team into Jaguar Land Rover Europe operations. 

• Pioneered the approach and culture of Performance Marketing within the company, which appears as foundamental tool for future successful operation of Performance centre. 

• Organised a series of 'Induction to Digital Transformation' training across the company, fostering a culture of digital literacy and innovation, and increasing employee digital proficiency by 30% 

Sales Operations Director, Jaguar Land Rover Russia, Belarus, Kazakhstan, Armenia

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Responsibilities:

• Managing of full cycle of sales operations of Jaguar Land Rover on the market: New cars supply & sales, Used Cars sales (APO), Fleet & Business Sales, Financial services.

• Implementation of JLR “Reimagine strategy” on the market

• Budgeting and full responsibility for delivering targeted Market Equation (ME), Variable Profit (VP)

• Providing the highest quality of purchase and ownership service to customers (NPS, Customer retention)

• Development and making key strategic decisions on the representation of the model range on the market. Business model calculation.

• Development of best solutions for local market exploitation (LME)

• Exploration, development, testing and implementation of new value creating business opportunities.

• Strategic and tactical cooperation with the headquarters of Jaguar Land Rover, UK .

• Development of regulatory processes for structuring the work unit.

• Formation of the team and the spirit of innovative and modern luxury thinking in the company, integration of agile principles in operations at all levels of the value chain: HQ / JLR Team / Retailers / JLR Partners.

• JLR team people development

• Representing of Jaguar Land Rover interests in the media and at official events

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Achievements:

• Successful implementation of the New Value adding sales strategy on the market – reimagine strategy

• Reaching the record average sales VP/GVR – 23,1% (Q3 FY22) with record VP PU.

• Improvement of sales financial efficiency: VME expenses reduced from 11% in FY20 to 0,8% in Q3 FY22

• Reaching customer satisfaction level: 93% (NPS) in Q3 FY22

• Successful development from the scratch of JLR Mobility sales channel: 58 units sold, +70% VP PU vs regular sales channel.

• Fleet & business: FY20, FY22 & FY23 - JLR is Number 1 in fleet sales in premium segment on the market with share up to 42% with 70% VME cost reduction.

• Used cars business: Highest market share on the market for 3 years in a row.

• Financial services: launch of 2 Guaranteed future value (GFV) products on the market, improvement of FS penetration by 50% within FY22.

• The team has been formed, aimed at creating value through the transformation of ourselves, dealers, partners.

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Manager of Business Development, Jaguar Land Rover Overseas, UK

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Responsibilities:

• Exploring of new business opportunities for the company across the Overseas region

• Development and implementation of new business models in various markets to increase the company's representation in the region and increase profitability.

• Innovative business projects leading and value creation across the regional national sales companies.

• Development of the new sales and after sales channels across the region

Achievements:

• Established operations of the Jaguar Land Rover National sales company in Mexico (full cycle) – Successful acquisition of the company

• Established commercial operations of Jaguar Land Rover subsidiary in Taiwan. Full cycle.

• Development and foundation of commercialization approach to online sales channels across the Overseas region. Currently online sales are launched in the 16 countries. On-going project. Current unique sales region result – 5400 cars sold.